Informations détaillées
MSc Hospitality & Tourism Marketing & Management
Toulouse Business School

6

Toulouse Business School


MSc Hospitality & Tourism Marketing & Management

Ce programme était classé N°6 dans cette spécialité l'année dernière.

  • École
  • Formation initiale
  • Stage obligatoire
  • Formation dispensée en Full Time
  • Durée de la formation : 15 mois
  • Condition d'admission : Bac+3
  • Condition d'admission : Bac+4
  • Condition d'admission : Bac+5
  • Accréditation Membre CGE
  • Accréditation EQUIS
  • Accréditation AACSB
  • Accréditation CGE

Informations détaillées : MSc Hospitality & Tourism Marketing & Management

Conditions d'admission

Admissions

  • Attention : Programme dispensé en anglais et en français  / Program taught in English and French

  • IELTS 6.5 or equivalent
  •  

Profils privilégiés

  • Admission Requirements: 240 ECTS (some exceptions at 180 ECTS with very good academic profile)

  • IELTS 6.5 or equivalent

Composition de la promotion en 2016-2017

Sélection

Session de recrutement

Date fixe

Coût de la formation

    Déroulement des enseignements

      Dur?e totale de la formation

      15 months

      P?riode de cours

      Full time program : 50 % in english / 50 % in french

    Contenu pédagogique

    This MSc program lasts 15 months and is worth 90 ECTS credits. It is divided into 5 parts:

    • Common Marketing, Management & Communication content (30 ECTS): Most up-to-date academic skills in Marketing, Management and Communication, delivered by TBS faculty with a focus on new business models, digital marketing & communication, relationship marketing, new data intelligence approaches, social responsibility, cross-cultural management, project management and leadership.
    • Tourism and hospitality industry track content (20 ECTS): Academic and professional content in tourism and hospitality management including yield management, social responsibility in tourism and hospitality, airlines management, electronic distribution and global distribution systems,  hospitality models, multiculturalism, niche tourism, economy of tourism, business travel, digital and web communication.
    • 2 electives (10 ECTS): They allow for customization of the program depending on the student’s domains of professional interest or needs (examples of electives include: electronic management tools for tourism, blue chip tourism & hospitality players, operational business travel, product & brand management, CRM & social CRM, cross-cultural marketing, web design, etc.). These electives are taught by recognized professionals to help students get a first-hand managerial insight into their choices
      of specialization.
    • Internship or dissertation (30 ECTS): 4 to 6
      months, in a company in France or abroad, and validated through a professional thesis. Students can also choose to write up a dissertation without an internship.
    • Strong, project-based integration within French culture

       

    Débouchés

    Hotels and Hotel chains: Assistant Director, Yield Revenue Manager, Marketing and e-Marketing Manager, Communication Managers, etc. Online or mortar travel agencies:  Product Manager, Web Marketing Manager, Area Managers, etc.
    Tour Operators: Strategic Managers, Web-Marketing Managers, Product Managers, etc.
    Global tourism industry:  environmental and green label management, development of equitable tourism, new business development, event managers, etc.

    Salaires annuels à la sortie

      Insertion professionnelle

      Découvrez les autres programmes classés en Management du Tourisme et de l'Hôtellerie

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