Nombre de modules, séminaires, ateliers : 4 modules majeurs, 2 modules support
Module 1 : International business and Region specific issues (options: Asia Pacific, North America, South America...) – 122 h
Provide students with regional specific knowledge in crosscultural marketing and negotiation issues. Students choose three out of the following five options: Latin America, North America, Africa and Middle East, Europe and Russia, Asia Pacific. For each region, students will learn about its history, politics, market, and negotiation practices.
Module 2 : Marketing in cross-cultural context – 101 h
Focus on the issues addressed by marketers in a crosscultural context: analysis of opportunities, decisionmaking and strategy formulation, analysis of cross-cultural marketing problems, effective management of the various marketing functions across cultures, and application of an international marketing dimension to other key business areas.
Module 3 : Negotiation in cross-cultural context – 117 h
Develop students’ skills in negotiation and communication in cross-cultural situations. Students will learn about theoretical and practical knowledge of what is implied during a negotiation in a cross-cultural context, bargaining and conflict relationships, and their own individual bargaining style.
Module 4 : Internship and Career Management – 14 h
To help students define their professional orientation, conceive a career path, and prepare their internship and job campaign research. Students will learn about their own competences and capacities, know where to look for a relevant job and how to adapt one’s marketing depending on the cultural codes in matter of recruitment.
Module 5 : Dissertation – 26 h
Students are trained to design and undertake a piece of scholarly research within the framework which maintains academic integrity. Knowledge about developing the framework for a report/dissertation is provided.