The objective of this programme is to provide you with differentiated market positioning through twin competencies in both Marketing and Business Development. By providing you with the 6 key abilities currently most sought-after by employers (innovation and creativity, marketing intelligence et consumer behaviour, market research, brand strategy, operational marketing and business development), this MSc will throw open the doors to rich and diversified professional opportunities.
Our program is currently being taught on our 3 French campuses and will open in 2017 in our Brazilian campus (Lille, Paris, Sophia and Belo Horizonte). In addition to the 6 key Marketing and Business Development competencies, each campus offers the possibility of further pursuing two business specializations. The Lille campus, directed by Anke Middleman, proposes an exploration of activities relating to Retail and Digital Project Management. The Sophia campus, directed by Peter Spier, offers specializations in Entrepreneurship and Business Development. The Paris campus – directed by me, focuses on Brand Strategy and Communication. And, finally, our new Belo Horizonte campus focuses on International Marketing and Business Development in emerging markets.
As this program constitutes your final year of studies, an emphasis will be placed on both knowledge and the practical implementation thereof. For each ounce of dispensed theory, there will be a corresponding ounce of practice: you must enter the job market equipped with attractive and operational competencies. Our mission is to transmit those competencies to you !
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